User Experience Designer

My desire to understand the human psyche, a keen eye for aesthetics & design led me to UX. Passionate in understanding pain points motivates me to create solutions grounded on research. Building upon my expertise in art direction, advertising & branding, I create a seamless & empathetic journey for exceptional user experience.

Ministry of Clothing
A fresh, new shopping experience.
Branding & eCommerce Design
Partner Connect Digital Solution
The primary aim for Partner Connect is to digitize mall operations and interactions between Majid Al Futtaim and its partners, resulting in better collaboration, simplification and optimization of the existing processes.
Art Direction, Interaction Design, UI/UX
EasyFit
It's easy to get fit.
Mobile App
Lions Befrienders
Redefining the Experience of Giving
Website Redesign
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